Staged Homes Sell Faster

According to a study of over 13,000 homes by the Real Estate Staging Association (RESA), professionally staged homes sell faster averaging only 23 days on market.

Staged Homes Provide Return on Investment

With an average investment of 1%, approximately 75% of home sellers saw a 5-15% over asking price return on investment.

Staged Homes Sell for More Money

In that same RESA Study of 13,000 homes a majority 85% sold for 5-23% over list price.

Staging FAQ's

The practice of 'fixing up' homes to sell has existed for decades, even though professional staging is a relatively new industry. Today, with HGTV shaping buyer expectations, buyers expect a more polished, model-home look—and they’re willing to pay a premium for it.

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

Home staging is the strategic preparation of a home for sale by a certified professional who brings both expertise and resources to objectively view the home as a marketable product, enhancing its strengths while minimizing any drawbacks. Homeowners often struggle to see their property from a buyer’s perspective, and even the most successful Realtors may lack the time or trade connections to stage a home effectively. A professional stager ensures the property is presented at its best.

How much does home staging cost?

For as little as a few hundred dollars, homeowners can receive a comprehensive report detailing actionable steps to maximize their home’s value—a custom do-it-yourself guide. However, partnering with a professional home stager provides access to specialized expertise, industry resources, and strategic design experience.
For home sellers, it is a strategic decision they have to make when selling their home. List a property "as is" and risk a listing that lingers on the market, requiring price reductions to generate interest or create a listing that does everything in its power to attract multiple offers and the potential to spark a bidding war. Ultimately, staging costs far less than the first price reduction!

Why can't I stage my own home?

You absolutely can, and we’re happy to provide expert guidance to help you do it. However, most home sellers lack the time, expertise, and objectivity to stage their own home effectively. When you’ve lived in a space for years, it’s difficult—both emotionally and practically—to see it through a buyer’s eyes. And if you can’t view your home objectively, you can’t market it strategically.
A home stager should be one of your first calls you make when you plan to sell your home in the next year. This ensures that every investment—whether in repairs, updates, or styling—is intentional and maximizes your return. The final styling stage is the “froth” that transforms a listing from just another option into a must-have home. The real magic lies in preparation, planning, and strategic enhancements that make your home stand out. By the time you engage a Realtor, your home will be positioned to attract top-dollar offers.

Why do I need to stage?

Even in a strong seller's market where homes sell quickly, that doesn't necessarily mean they sold for their highest potential value. A professionally staged home is strategically designed to maximize appeal and drive competitive offers. Professionally staged homes sell for at least 10% more, even in favorable market conditions. Investing in staging ensures you're not just selling quickly—you're selling for top dollar. (see the Latest Home Staging Statistics).

Can't home buyers use their imagination and look past my decor or empty rooms?

While it may seem logical to assume buyers can look beyond décor or visualize the potential of an empty space, the reality is quite different. Research shows 90% of buyers struggle to see past personal style choices, outdated furnishings, or vacant rooms that lack warmth and purpose.
Conversely, most buyers can sense when something feels "off," but they often can’t pinpoint why or envision how to fix it. Potential buyers are left feeling the home is uninviting, confusing, or requiring too much effort to see its full potential. This uncertainty leads to hesitation, discontent, and ultimately, a lack of emotional connection and offers.
Staging bridges this gap by creating a welcoming, polished aspirational environment that helps buyers emotionally connect with the home. Thoughtfully styled spaces highlight functionality, showcase scale and flow, and make it easy for buyers to picture themselves living there.
When every detail is thoughtfully curated, buyers aren’t left wondering what’s wrong—they’re envisioning themselves living there. Simply put, staging removes obstacles and presents your home in the best possible light—helping buyers fall in love at first sight.

68%

of Staged Homes sold for at least 9-25% MORE

85%

of Staged Homes sold for at least 6-25% MORE

100%

of Seller's Agents believe staging has a positive impact

Certified Stagers average 10% more for their clients

Three Phases to Home Staging

01.

Maximizing What You Have, so That it Appeals to Buyers

Our Process:

We begin with a comprehensive assessment of your space to develop a tailored staging plan working with what you already own.

We will transform key areas of your home, optimizing flow, functionality, and buyer appeal to deliver maximum results in minimal time, helping you make a lasting impression in today’s competitive real estate market.

02.

Strategic Investments for a Faster, Higher-Value Sale

To maximize your home’s market potential, we provide carefully curated recommendations for purchases or rentals that serve as strategic investments to enhance your listing.

By investing in the right details, we create an inviting, professionally staged space that compels buyers to schedule a showing and ensures your home stands out in a competitive market.

03.

High-Impact Cosmetic Updates for Maximum ROI

To enhance your home's marketability, we provide recommendations for cosmetic updates such as fresh paint, lighting enhancements, or other key improvements that will significantly increase your home's appeal and value.

With a keen eye for cost-effective transformations, we’ll advise you on which updates are truly worth the investment, ensuring you focus on changes that will attract buyers and maximize your sale price.

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